The realm of blogging is a confusing one. After all, with over 150 million blogs on the internet and hundreds of thousands more being created every day, it’s easy to get overwhelmed by how to stand out.
Lucky for you, we searched the web for the best blogging tips and tricks so that you can outperform and outlast any other blog out there.
•Did you know that color is extremely crucial when choosing a blog layout? (Creative Market)
•Trying to get more readers? Making your blog SEO-friendly or installing analytics can make all the difference. (Moz)
•Blogging on a consistent basis can be difficult, so make sure you take some steps to prevent blogging burnout . Step one? Turn off your computer. (Forbes)
•Who better to tell you how to write online than blog queen Arianna Huffington and other successful pundits on the web? (Slate)
•A blogger is only as awesome as his or her gadgets, so make sure you’re working with some of the industry’s best apps . (Social Media Examiner)
•So, you’re a blogger who totally can’t write . How do you create and maintain a successful blog anyway? (Social Media Today)
Digital marketing has become an independently evolving industry over the past decade. Businesses have tested their potential and are now excited to explore the heights they can achieve with it. That is easy to infer from the investments they are making in hiring a capable group of individuals to run dedicated marketing departments. However, they are not after the same old strategies or saturated marketing ideas.
Since the growth is exponential and in its youth, the industry itself has a lot of room to expand and evolve. People bring new ideas to the table every day, each more impactful than the other, in this highly progressive work line. And this competitive spirit is making every individual scratch the surface to get ahead of the others.
On the other hand, professionals themselves acknowledge their pressure while trying to make a breakthrough. They have to analyze the market, their client’s potential, target audiences, and much more before proposing a campaign plan. This effort marks the beginning of their gamble on whether it will be handsomely rewarding for the company. There’s a lot more that you get to know the more curious you get about this work.
For instance, businesses are compulsive about the daily traffic driven to their websites. Many of them use the traffic checker by SEMrush to record these stats and gauge the effectiveness of their strategies. Marketers also use it to decide whether their decisions are helping their clients, or they need to revise their plans. And that sums just one of the intricacies of their work.
However, if you are looking to make an excellent marketing strategy for 2021, here are some guidelines to help you stay on track for success. Make it easier to upgrade your existing marketing plans.
1. Review This Year’s Progress
It would be best if you started drafting a new strategy by evaluating your previous year’s plan. See how your marketing strategies fared and whether you were able to accomplish the goals that you set for yourself or not. Target those areas where you think you need to work and find ways to integrate them into your existing marketing strategy.
Try not to start from scratch, or you will waste plenty of time in the process. Building on a running marketing campaign is far more efficient and productive. That’s why it’s at the top of the list.
2. Evaluate Your Target Audience
Every product and service has an intended audience to whom you are pitching the sales. Vitamins and supplements are for people with deficiencies; baby foods are for parents, and so on. The longer your consumer has spent with you, the better their mindsets are shaped towards your brands. Once past that phase, you need to be more careful with your audience’s interests and evolving needs.
Try to go for an evaluation every time you update your marketing strategy to ensure that you keep them engaged. Ignore that, and you will eventually find yourself in a pitfall situation.
3. Define New & Clear Objectives
You define a marketing campaign’s objectives in terms of internet traffic, sales, media interactions, and more. If this is your first time recruiting a marketing plan, you need to start with those basics to keep them simple.
However, if you are updating a plan already in use, you need to reflect on the setting’s goals. In your attempt to make things better, don’t complicate them to the point that no one can pursue them. Have your whole team on the same point about them, and aim for realistic figures to avoid disappointments.
4. Assess Your Investments
The most common blunder that people make is that they plan for things out of their budget. Not only do they do that in terms of finances, but time, energy, and workforce as well. That often forces them to fall short of their goals and leave with a sense of compromise or failure instead.
Try not to identify yourself with those people. Assess your potential and input well-before working on the marketing strategy to come up with something realistic.
5. Envision Paths Leading To Your Goals
With your goals in sight and investments in mind, you need to work on ways to get you to your goals. Devise strategies leading to those objectives and evaluate the efficiency of each of those plans. Choose the option that has the least risks and offers the most benefits to your business. Ensure that your team has similar thoughts regarding the idea, and once everything checks out, go ahead.
6. Draft A Strategy
Here comes the hard part for any marketer working for a client or himself. Start putting your ideas on paper and connect the dots that bring them closer to the stage of execution. You can include everything that comes to mind to see how much you can adjust in a single, long-term strategy. It should assist put things in perspective for you and determine if the plan is feasible or not.
Also, this is the part where you should weigh every idea against its pros and cons. That will allow you to create a priority list and eliminate the ones from the bottom.
7. Execute The Plan
All you have to do is implement your plan and wait for it to pan out. Hand over the finals drafts to your team and ask them to start working on the campaign. Closely follow their actions to ensure that they are reciprocating your enthusiasm and working as per your instructions. Hopefully, you will get done with all its preparations in time and be able to witness the results of your hard work.
8. Track Your Analytics
After you get done with everything, try not to assume that this was the extent of your work. It would help if you still tracked your analytics to ensure that your strategy is getting the expected returns.
Use online tools or assign your teams’ duty to get the necessary figures and start crunching those numbers for your business. If the current output aligns with the long-term goals you have set for the campaign, you will be on the right track. If not, you need to wait a little longer for the next set of figures or start working on adjustments and improvements.
Summary
These were some guidelines for you to make an excellent digital marketing strategy for 2021. Use them to your advantage and try to get
Today, I will be sharing with you the top social media apps for marketing in 2020. But before that, I would like to let you know that one of the important inventions of our generation is the World Wide Web and Social media. The Internet has revolutionized the world and has reduced the gap between countries and people. Now people can gather information and can communicate very quickly worldwide through the use of the internet and social media apps. Life has become much easier as it used to be in the past. Everything is just a click away, isn’t it?
Nowadays, the internet is not only used to communicate and gather information but also used in business. The way of doing business in the recent year has changed a lot. Earlier you needed a shop to run a business but now without having a physical shop you can run your businesses and can become popular and richer. It has only become possible due to social media apps and the internet.
Today in the post I will let you know the top 10 free social media apps for marketing which are frequently used by the businesses to promote their business. So, here is the list of social media apps:
1. FACEBOOK
Facebook is one of the widely used social media apps for marketing. It was developed by Mark Zuckerberg. Since its inception in 2004, it has changed a lot. Today, it boasts of having more than 2 billion active subscribers, making it one of the largest social networks on the world. The special characteristics about Facebook are its dynamic, diversified useful interface that adds together daily news update, business, gaming, and sharing multimedia content at your fingertips.
Facebook dominates the market with its essential and regular updates that keep it ahead of its time, with regular additions of new add-ons like, location specification, status backgrounds, and sticker’s store, hash-tag, image tag, and much more. It is a vital platform for Social Marketing and Online Brand Awareness, for multinationals and small businesses.
2. Twitter
The next best thing that has happened after Facebook is Twitter. Today, tweets break news much faster than other electronic media such as TV and Radio. The main feature of Twitter is the 140 character word limitation which makes the posts more catchy and popular. Users can also share photos, GIF, videos and links, and with the Twitter Card upgrade, multimedia content can also be shared. Twitter is also one of the best social media apps for Marketing for businesses.
3. Instagram
Instagram is a social media app mostly used for sharing videos and photos. It was developed by Kevin Systrom and Mike Krieger and was put live in the year 2010 exclusively on iOS. It is known the property of Facebook and you can also connect the Instagram account using your Facebook account. Instagram is especially a place for those who like to post their images and videos. It is also a valuable app where businesses can post images and videos to influence Instagram users worldwide.
4. YouTube
YouTube is one of the largest video networking service owned by Google. It was developed by Jawed Karim, Steve Chen and Chad Hurley. It is easily accessible as a website and mobile app. One with an internet connection can easily watch movies, cartoons, and soaps and can listen to music for free. It is mainly used for promoting movies, music any businesses worldwide.
5. Pinterest
Pinterest was launched in January 2010 by Evan Sharp, Ben Silbermann, and Paul . It is a social networking site developed to discover information on the internet usually images and on fewer extent GIFs and Videos.
It allows users to graphically share and discover new interests by posting (referred to as ‘pinning’ on Pinterest) images or videos to their or others’ boards. The social network’s vision is to “connect everyone in the world through the ‘things’ they find fascinating.” And also, it is the best medium to promote businesses visually by adding website links.
6. WhatsApp
WhatsApp is an instant messaging app that allows multimedia sharing, in addition to photos, videos, audio, and documents. It has also added the feature of live video calling with high-quality streaming. It is an app that has subscribers of more than 1 billion. Here users can also create groups and can chat with a number of people at a time.
This is a mobile-based application and can be accessed on the desktop, through QR code. The data is fully protected with an end to end encryption. Also for business, there is an app called WhatsApp My Business wherein business owner can install the app in there Smartphone and can use to promote their businesses.
7. LinkedIn
LinkedIn is one of the biggest professional networking sites for working expert and business owners. Here, you can create a public portfolio, or resume by modifying your profile. It is also the best platform where you can search for jobs and employees, and can quickly get connected with working professionals with the same interests, and also, for promoting businesses and, advertisements. It was founded by Konstantin Guericke, Reid Hoffman, Allen Blue, Jean-Luc Vaillant, and Eric Ly and was launched on May 5, 2003.
8. Reddit
Reddit came into existence on 23 June 2005 and the founders of the website were Steve Huffman, Alexis Ohanian, and Aaron Swartz. It is an American based social news, web content rating, and discussion web portal. Here the Reddit users can display their web blogs to the subreddit in the form of URL, text posts, and images, which are then voted up or down by the members. Actually, Reddit is a type of social media, news sites and message boards where you can get an honest review as people are looking to engage in discussion
9. Quora
Quora is a Q/A social networking based apps and website where questions are requested, responded and maintained by the communities of users in the form of viewpoint. It was founded in 2009 by Adam D’Angelo and Charlie Cheever. This question and answer site is available in English, Hindi, French, and many languages.
Basically, it is a hub of information and knowledge where users interconnect with each other by asking question and answer. Moreover, a user posts a question and others reply to it, more alike to Yahoo answers. The users on this platform are more sincere and essentially come to seek information
10. Tumblr
Basically, Tumblr is one of the frequently used microblogging and social networking site or app which was established by David Karp in the year 2007 and is owned by Verizon Media. This social media apps or website allows a user to post multimedia content, URL and a short blog. It is somehow similar to Pinterest.
Closure On Social Media Apps for Marketing
Over here, the Top 10 social media apps for marketing have been explained, but there are more than hundreds of marketing apps available for business and provide resembling user experiences, the top ones are graded as per their popularity. Other free social media marketing apps used for social marketing are Snapchat, Flickr, Wechat, Facebook Messenger, Digg, and etc.
If you have an online business and wondering how to increase your sales without spending much of your money then you should start doing email marketing, Here in this article I would let you know the best email marketing tips and tricks which would help you to increase your sales and get more than 1000 email subscribers in 30 days.
Why Email List Building Is So Important
If there is one thing that internet pundit agrees on, it is that building an email list is very important:
According to Neil Patel, email marketing is one of the most powerful tools in your armory, but it only works when your recipients open the emails you send.
David Newman stated that email has a potentiality many channels do not: creating valuable, special touches – at scale.
For driving traffic & sales very successfully, an email record is beneficial for your business. You would still be able to promote your business by doing email marketing, even if your search rankings on search engines like Google, Yahoo, or social media reach decrease due to an algorithm change.
Email marketing for business is very vital even if you are not selling any products or services, you would still collect emails so you can drive people back to your website every time you make a blog post.
Fundamentally building an email list is very important for your business, do not make the mistake of not building your list from the start!
So, let us start exploring email marketing tips and tricks step by step which can be very fruitful to your business.
Email Marketing tips and tricks: Benefits of Email Marketing
Let us see, the benefits which you would get if you start doing email marketing for your business.
Target Audiences:
In traditional marketing, there is a considerable gap between a buyer and seller and, it is tough to know the target audience.
To catch interested customer’s bull’s eye, we need to invest much money in advertisements such as television, radio, and banner, etc. but still the businessman finds it hard to target the right customers.
As traditional marketing is becoming costlier day by day, it is hard for a small business owner to survive in the competitive market. So, there is only one solution that is email marketing.
With the help of email marketing, you can quickly enter to the target audience inbox. It is cost effective and the best way to communicate with the customer directly through the inbox. Through email marketing, you can track the activities and behaviour of the audience.
Brand Awareness:
Email marketing helps you to build your brand awareness. Since the emails are sent to the customer’s inbox, so it becomes easy to expose your business to the target audience.
Cost Effective:
Email marketing is very much cost effective in comparison to different marketing strategies. You need an email list and email marketing software to start the campaign.
Metrics:
Email marketing software like MailChimp helps you to track customer’s behaviour. With the help of metrics, you can instantly know the open rate, click through rate, and many more. You can use your email marketing campaign as a strategy to understand the responsiveness of the customers to particular information.
Viral Distribution:
Since emails are entering to the customer’s inbox, there is a maximum probability that your piece information may go viral. There is also a chance that subscribers may share your content with their friends if they like it. So there is a maximum chance to expose your brand visibility to the market.
These are the few of the many benefits when you start taking email marketing seriously. Now let us explore the email marketing tips and tricks in details.
Email Marketing Tips and Tricks No. 1: Merge MailChimp with WordPress
MailChimp is email marketing software to organize subscribers, send emails, and to trace results. It is one of the widely used free bulk email marketing services, and as a complimentary, you can add up to 2000 subscribers.m
If you have a tight budget and want to do email marketing, then I would recommend you to use this software, as I have already discussed this provide free services till 2000 subscribers.
If you want to add MailChimp to your WordPress website then follow these 3 steps:
These types of emails give more professional touch and would help you to connect well with the customers and subscribers. Moreover, domain related email ids are stuck less in spam filter when you send emails to the customers.
Create An Account With Mailchimp Email Marketing Software:
Signup with MailChimp account and set up an email list. If you have already an email list, then import in MailChimp software.
Add a Sign-Up Form on Your Website:
After activating MailChimp, you can easily create and design email signup and subscriber pop-up form using this email marketing software.
When you finish the designing of the form, an HTML code gets generated. To activate the form you need to copy and paste the code into your website.
Email Marketing Tips And Tricks No 2: TRACK EMAIL SIGN-UPS
With the MailChimp, it is impossible to track how many website visitors have signup through your website. If you want to track the activities of the website visitors, then you have to take the help of Google Analytics. Using the analytics would provide you a clear view of the customer’s behavior.
Next, set it up with Google Analytics and Send people to a “Thank-You” page after signing up to the mailing list and track how many people visit this page. Therefore, in this way, we can easily trace the total number of sign-ups.
Email Marketing Campaign Tips No 3:
Follow these steps for setting up an email marketing campaign using MailChimp.
WordPress: First of all, create a “thank-you” page on your website.
MailChimp: Set up the website “/thank-you” page URL instead of Mailchimp default “thank-you” page.
Google Analytics: Next, you need to go to the admin section of the Google Analytics and in the goals setting you have to add a destination goal that starts with /thank-you. [Admin–>goals]
Consequently, test the setup process to certify whether it goes to the “/thank-you” page or not.
3 Actionable Email Marketing Tips And Tricks To Increase Sales And Visitors
1. Add a Call to Action to Your Sign up Form.
Website visitors come to the website for a reason, show them the benefit why they should subscribe to your mailing list. For example,
PDF
Checklists
Toolkit / Resource Guide
Free Video Course
Discount Coupon
Add a download link to your Call to Action in the “thank-you” page or final welcome email.
2. Turn Your Landing page into a Sign-Up Form
Landing Pages are one of the most interacted pages on a website as compared to other pages. Therefore, optimize this page and make it more attractive to increase email subscriptions rather than showing blogs.
Email marketing strategy:
Follow these steps in WordPress to turn your homepage into a signup form:
Add two new pages: Add to new pages on your website, i.e., “home” and “blog.”
Create a static front page: Settingà reading à front page displaysà static page à home.
Add sign up form to homepage: In this case, copy and paste the HTML code generated after designing of the signup form in MailChimp
Display the blog section in the navigation menu. Also, go to the appearance setting of the WordPressà menus and add “blog” to the navigation bar menu.
3. Include Pop-Ups & Opt-In Forms on your website
Use Plugins like WP Subscriber which gives you full control to add customizable pop-ups and optin form for your website. Otherwise, you can use free WordPress Plugins such as ChimpMate to embed pop-ups on the website.
Especially this plugin enhance the design of your sign up form and makes it very easy to adjust the content and even skip double opt-in which can slow down signups. You can purchase this plugin and can use for your websites.
Create An Email Campaign In MailChimp
Follow these below email marketing tips and tricks to send an email to your subscribers:
As a rule, build a campaign and choose built-in MailChimp templates.
Connect your MailChimp account and Analytics (Google) to induce campaign “after click” metrics.
Go to Mailchimp–> account–> integrations–>confirm).
Call To Action (CTA): finish the email with a clean and clear call to action (CTA).
Dispatch a test email and recheck the subject line and spelling mistake, click on the link to test.
Moreover, finally, consider the time zones of the customers and according to the time zone and day of the week send your email campaign. Therefore, tune up the best time to email once you have collected data by running a few campaigns.
EMAIL ANALYTICS: 5 Must-Know MailChimp Metrics for Email marketing
It is essential to understand the given below metrics To understand email marketing metrics.
1. % Opens – Gives you an idea about how many times the subscribers opened an email campaign.
2. Clickthrough Rate (CTR) – shows you the percentage of how many times the subscribers clicked the campaign.
3. Unsubscribes – Shows you the details of the customers who have unsubscribed your mailing list.
1. Websites Sessions (visits) per Campaign
2. Conversion Rate – the number of goal completions per campaign Mainly use your first campaign metrics as a guideline to enhance and compare to the performance of other marketing channels (social media, SEO, etc.)
Remember, if you are not satisfied with the results; consider it as a learning opportunity!
In summary, this is the best email marketing tips and tricks which I frequently do to increase subscribers and sales with my WordPress website. Therefore, if you want to improve the ROI of your business then start doing email marketing using MailChimp as up to 2000 subscribers it is free. However, you can also upgrade this software if you want to email more than 2000 subscribers. So, do not worry about the visibility of your pages and follow the above useful email marketing tips and tricks for your business.
