Part 12: How to make money with your blog?
Monetize with CPC or CPM Ads
One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:
• CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
• CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
Perhaps the most popular network for placing these types of ads is Google AdSense ( https://www.google.com/adsense/ ). With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
Sell Private Ads
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
The ways you make money with this can vary. For instance, you might charge a one-time fee for a link within a post. If you are hosting banner ads, you might charge your partner monthly.
Include Affiliate Links in Your Content
Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works ( https://www.bloggingbasics101.com/affiliate-marke/ ):
1. An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
2. She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
3. You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.
You can utilize affiliate marketing through ad networks like Amazon Associates ( https://affiliate-program.amazon.com/ ), or you can create private partnerships with advertisers and businesses with an affiliate program.
Sell Digital Products
If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:
• eBooks
• Online courses/workshops
• Images, video, or music people can use in their own content
• Apps, plugins, or themes
Just remember that if you are going to choose one of these avenues that you make it relevant and useful to your readers. A lot of bloggers make the mistake of assuming they are developing a product their readers need; listen to your readers first, and then create a digital product that will meet their needs.
Sell Memberships
Another option to make money is to sell memberships to exclusive corners of your website. For instance, a career blog might charge $10 per month for users to gain access to their job board. A startup business blog might sell memberships to their forums where people can get personalized advice about their business.
The key here is that your exclusive membership has to be more valuable than something your visitors can find for free somewhere else, so be sure you’re developing something of value and worth the price.
Sell Online Courses
Selling an online course is another great way to make money online.
Courses usually sell for a much higher price point than ebooks. You can charge a premium for your expertise.
You’ll need to create the lessons for your course, plus any supporting materials that you want to include such as downloads, slides, checklists, templates, etc.
You will also need to decide whether you want to offer personalized support for your course. Some sites offer two tiers of each course: a basic version without support, and a premium version with email support.
Offer Freelance Services
As a blogger, you’re already an expert on your niche. You can start earning an income by offering your skills and expertise as a freelancer.
Freelancing is a popular way to make money online because it doesn’t necessarily require any upfront investment of time or money. You can just start offering your services to your current audience.
Once you start freelancing, you’ll need a way to invoice and collect payments from your clients.
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