7 amazing tips to boost your blog's organic ranking

 

7 amazing tips to boost your blog's organic ranking

which blog should you boost?

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. What kind of sites are ranking first? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with .edu or .gov urls, chances are your blog is not going to out rank them. Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”

With this in mind, try to choose a blog that has less competition around its target keyword. A great tip is to try ranking for a keyword that your competitor is already ranking for! Chances are, if they can rank for it so can you. For a more in depth look at how to choose keywords your competitor ranks for, check out this blog.

It's also worth noting that you want to know where your blog is currently ranking. Bottom of page 1? Page 2? Page 3? You will want to focus on a blog that has already been indexed by Google in the first 2-3 pages. If a blog already ranks well, it’s easier to push it higher than pushing a blog that is not on Google’s radar.

How to boost a blog’s ranking

Now that you have chosen a blog that has the power to rank well, how do you boost your current ranking? To help supercharge your blog’s ranking, follow these 7 tips:

1) Increase blog ranking with optimization

As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. At the risk of sounding repetitive I will just list the basics:

• Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. Do not stuff your blog with keywords!

• Title optimization - Include your keyword (as far left as possible) in the title, and keep it under 60 characters.

• Meta description optimization - Include your keyword, keep it under 160 characters and write a clear, engaging description of what your blog is about.

• URL optimization - Findings show shorter, keyword rich URLs rank higher.

• Image optimization - Don’t forget your images! Include alt text that includes keywords/ synonyms.

• Link optimization - Link internally when appropriate and use external links to back up research and help increase the authority of the article.
For more information and best practices on how to optimize a blog post click here.

2) Increase blog ranking with external links

External linking is something I touched on in Tip #1, but I would like to go into a little more depth. Although Google has somewhat denied that linking externally is a ranking signal, a study done by Reboot shows a correlation between a page’s external (outgoing) links and its search rankings. Since the study positively correlates high authority sites helping a page’s SEO, it’s important to include these links in the blog post you’re trying to boost rankings for.

3) Increase blog ranking with backlinks from authoritative sites

Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. For this reason, link outreach to authoritative sites is a great way to boost a blog post’s ranking. There are many ways in which you can get backlinks, but here are a few to keep in mind:

• Email outreach - Start an email outreach program that targets websites that relate to your blog topic and asks for a backlink.

• Social sharing outreach - Don't have the contact information you need for an email? You can reach out to authoritative sites through social & blog commenting or messaging.

• Guest posting on authoritative industry sites - This may take some email outreach to inquire about guest posting, but is a great way to get a backlink.

4) Increase blog ranking with semantic keywords

Semantics is the study of meaning, and is how someone interprets a word. In today’s semantic search you need to have a database of keywords full of meaning that deciphers different contexts. So semantic keywords (aka LSI keywords), are keywords that relate to your main keyword.

For example imagine someone searched using the word “crash”. Do they mean an accident, a stock market drop, attend an event without an invitation, or a way to describe a sound?

As a part of Google’s algorithm, semantic search is used to allow Google to understand how to interpret a search based on the searcher's intent. By using semantic keywords in your blog, you can help Google recognize what your content is about and if it relates to a search. These keywords may not have the highest search volume, like the keyword you chose to optimize your blog for, but they will help increase relevancy.

Example semantic keyword phrases to the search “avoid a car crash”

5) Increase blog ranking with syndication

Content syndication is where a blog (or other piece of content) is featured on a popular website that relates to your industry. By syndicating your blog, you are able to get it out to a larger audience, one in which you may have never reached without syndication. There are many content syndication networks you can use, but it is up to you to find the best industry related websites in your field.

For example, I'm a contributor on the site business2community.com where my content reaches a greater audience than the subscribers on our agency blog. Remember, the blog you choose to syndicate should include a link that directs back to your website so not only will you get a backlink, but the traffic that goes along with it!

6) Increase blog ranking with social signals

As with most aspects of Google's algorithm, the search giant has never come out and admitted that social signals are a ranking factor. So this one has always been debatable, however case studies have shown correlations with increased social signals and a jump in ranking. Not only did these case studies show higher ranking, but they also show an increase in traffic! That being said, promoting your blog on social media and getting likes, comments, retweets, plus 1's etc. should be added to the to do list.

7) Increase blog ranking by Increasing Click Through Rate

Click through rate (CTR) is a user interaction signal that helps tell Google this blog is worth reading. So how do you help increase the organic CTR of your blog? One of the easiest changes you can make is to improve the blog title. After all, when it comes to the internet you can judge a book by it’s cover...or at least an article by it’s title. Update your title to something that will attract readers and make them want to click, while keeping it under 60 characters.

Did you notice my title “7 Amazing Tips to Help Boost a Blog’s Organic Ranking”? I’m sure some of you read it and thought “what makes these tips so amazing?” and clicked through to find out. This is the power of a great title!

Boost your blog today

There you have it, 7 amazing tips to boost your blog's organic ranking. So what are you waiting for? Put those blog posts to use and generate more traffic today!

Quick Tips About Google Image Search

 

Google is one of the most amazing and popular platforms that are serving humanity for long. People throughout the globe use google on a regular basis. It is not restricted to the people of a specific age, gender, nationality, or caste. It is free and accessible to all easily. Search whatever you want on google just by typing in the search bar. You can get the audio, video, books, pictures, and every possible detail pertaining to your input search.

Make a selection of your desired content and feel pleased to use it as per your needs. Most often, people search for it by typing or by speaking. However, it also provides the facility to do searches on it by use of an image. If you are unaware of something or do not know the name, then do not need to worry as Google is here to provide you the help. Likewise, Image reverse search is a digital tool that is specifically designed and launched for the related purpose and works magically.

Tips for Quick Google Search:

Photo search is not a new trend, but it has been introduced by google years ago. In recent times, you can get various amazing image reverse search tools that have advanced features and technology. If we talk about the google search by image, then check out the following tips:

1. Use The “Tools” Search for Better Results:

When you open the image search google, you will find out the “tools” the button behind it. Tap on this, and then you will get multiple options by which you can adjust the filters. These filters can be of a size, usage rights, colors, type, time, show size, or resolution. You can set the filters on image reverse search google as per your needs. For example, you can set the black color result with high resolution. You can adjust the time frame like pictures of the last two years, and then it will only show you the latest pictures.

2. Adjust The Type of File:

If you are making an assignment with the criteria of a specific format image, then what to do? You cannot spend hours in selecting the desired format from the large result list. The solution to this problem is quite simple and achievable. On the Google image search, you can adjust the file type settings to get the results in a specific file format.

3.Find Lost Images:

Sometimes, you see a picture but do not download it, and next time when you want that picture, then it becomes hell difficult to find that exact picture again. This problem can be solved by the google image reverse search. Google has a feature of saved images. If you find a picture nice that can help you in the future so you can save that image at the spot. The ribbon icon will get golden, and the image will be saved in google. Next time, when you want that image, just open the saved images and find the one in seconds.

This feature is not for all users. Recently, this feature is available to the people residing in the US. You have to make google account for this as well.

4.Access to The Google Image Reverse Search:

Open the google images and tap on the icon of the camera where the input picture is inserted. You can also insert the link of the image. You can also drag the picture and drop it in the search bar. In a second way, if you are using google chrome, then you will find a shortcut of the image reverse search. Tap on this built-in icon and operate as per the need.

Small SEO Tools:

Are you searching for an economical and convenient image reverse search tool? Then you can get the best tool from small SEO tools. This is a well-known and reputed website that offers a large number of tools to the users for free. Yes, all these tools are 100 % free and accessible.  With the high-quality results and speedy output provision, it is made one of Google’s top-ranked sites. You can use the image reverse search services by entering the image link, upload from device storage, or even writing the keywords. It also provides you with the latest similar photos.

You can find the visually similar but HD quality pictures from this tool. You can get to know the actual source of the image so that you can prevent the plagiarism of the images. You can also get to know if your images are leaking and get the source, so you can claim copyright issues. It also provides you with the details of the image. You can convert the stealing of your images onto backlinks by asking them to give credit to you. You can find the different versions of any image.

19 Best Off Page Seo Techniques To increase Your Website Traffic

 Before diving deep into off page SEO techniques, it is essential to know that there are three types of Seo techniques. These are on-page, off-page and technical Seo. But today we will focus on the best off page SEO techniques which are very helpful for increasing the website’s traffic.

Before going into detail about off page SEO techniques, it is essential to know what is off page Search Engine Optimization.

What is off Page SEO?

The process of acquiring hyperlinks naturally from high authority websites is termed as off-page SEO. All the activities which are done under off page SEO basically come under Off Page SEO techniques. Links acquired using off page SEO activities is taken as votes for a website or web page and thus helps the website to improve visibility on the Search Engine Results Pages.

Why Should We Do SEO Off Page Activities?

As I told you earlier that backlinks act as votes for your website. The more quality backlinks pointing to your website would mean that you have build trust for your website.

Thus, quality backlinks help in improving the ranking in search engines like Google, Yahoo, and Bing.

Before building backlinks, it is important to know that Google hates spam, and according to Google Penguin update, which was launched on April 2012 has strictly mentioned that they would catch those sites which are spamming search results and breaking the Google’s terms and conditions.

One quality backlink is mightier than many links coming from spammy sites. So, always focus on quality rather than quantity.

So while building links, it is mandatory for the website owner or an SEO expert to follow White Hat Off Page Seo Techniques which Google loves. So, let us check the 19 off-page SEO techniques in detail which you should do in the year 2020.

Off Page Seo Techniques Checklist

1. Find Broken Links:
   Broken link building is one of my favourites off-page SEO techniques, which I often use to build quality backlinks for my website.
   
   This strategy is very easy to implement. To use this technique you have to find the broken links on high authority site.
   
   Never go out of the niche and build links because it may adversely affect your ranking in SERP pages.
   
   If you want to check broken links for any website or blog, you can use various Google chrome Plugins like Broken Link Checker or Broken Link Check or buy an ahref tool.
   
   
2. Social Book Marking:
   Another Off Page Seo Techniques which you can opt for is Social Bookmarking. It is also considered as backlinks, List of social bookmarking sites which you can go for are Pinterest, Listly, Pearlestree, Mix, and many more.
   
   
3. Q/A:
   People regularly quest for solutions on the web, and several bloggers use this opportunity for link building purposes.
   
   Take Quora, for example, It is the most popular questions and answers discussing portal on the web. Most visitors type their questions to get their answers.
   
   What can you do? Visit the Quora website and create your account. Then search for the questions related to your niche or topic. If you already know the answer to the question, then you should write it and in the middle or end of the answer link your website article.
   
   
4. Internal Linking:
   Most of the people take internal link building very lightly and ignores it. However, let me tell you that internal link building is one of the crucial parts of reducing bounce rate.
   
   It not only passes link juice within your WebPages but also gives you full authority to structure your WebPages correctly. Internal link building also helps in increasing the Domain authority.
   So utilize this Off Page Seo Techniques because internal linking is on your hand.
   
   
5. Social Media:
   Nowadays, we are living in a world where social media such as Facebook, Twitter, LinkedIn, Pinterest, Snapchat, etc. play a pivotal role.
   
   These social media are frequently used for communication between the business and customers. These social media are the best way to increase brand awareness. So, create your company social profile on social media.
   
   
6. Profile Links:
   Good profile links can enhance your website ranking in SERP. It wouldn’t only act as a backlink, but it is more than a backlink that may improve your overall website branding.
   
   Getting profile links from popular websites such as Facebook, Twitter, etc. would act as a good consideration for Google to judge your website and rank on top SERP.
   
   Therefore, be the part of the most popular social media websites with high DA and go to the settings and look for the website or Home Page box and add your website homepage URL.
   
   
7. Blog Submission:
   Make Use of Online Blogging Communities by Submitting Your Blog Posts to Them, some great places where you can submit your blog are Blog Engage, Inbound, Doplash, and Growth Hacker.
   
   
8. Guest Posting:
   If possible, submit quality Guest Post to other blogs. Never Ever submit spin content. Always try to write unique content and discuss with other website owners according to your niche.
   
   
9. Google Reverse Image Search:
   Internet is free and public; it may happen that images which you have created are being used by someone else. You can find who is using your copyright images through Google Reverse Image Search. If you find anyone using your images you can reclaim it in exchange for backlinks.
   
   
10. Competitor Analysis:
    Check your competitor backlinks using tools like Ahrefs and Semrush. Try to analyze how they are acquiring backlinks through proper research and make a proper strategy to use it.
    
    
11. Outreach Influencer for link building:
    This technique also comes under the white hat SEO. In this technique, you have to convince to the influencer for a quality link. Reach out to those web owners who have websites or blogs according to your niche. One useful link in your niche would ct like an energy booster for your webpage or website.
    
    How to Outreach influencer?
    
    Convincing the web owner for quality links is very tough, but it is not impossible. You can email them with your content and can ask them for a link.
    
    
12. Create a YouTube Channel:
    YouTube is one of the widely used social media platforms. It allows users to create channels. Never miss this opportunity, who knows your content may go viral. In addition to this, you can also share your YouTube content in different platforms such as forums and other social media.
    
    
13. Blog Commenting:
    Blog commenting is a way to express your feelings about a particular topic published by a blogger or website owner.
    
    So after reading the blogger’s article, you can comment on their website. It helps in opening up a healthy conversation between a publisher and reader. However, do remember never do spam while commenting.
    
    So, try to find a blog where commenting is permitted and express your feeling about that particular subject to the website owner or blogger. However, do keep in mind that blog commenting is mostly No Follow and few of the site owners providing Do-Follow link.
    
    
14. Find Forum or Communities According To Your Niche:
    Forum discussion is one of the best strategies by which you can generate traffic for your website. Join a few white hat forums according to your niche and start solving their problems by giving some value.
    
    
15. Content is King:
    Since entering into the digital marketing field, I have heard from my senior saying, content is the king. Yes, I do agree with that. Content is the captain of your website or blog. Everyone wants to get associated with high-quality content. So try to create unique and linkable content.
    
    
16. Participate in Meet up:
    Try to build a network of bloggers through meet up. Networking may allow you to meet up with people who are expert in your field. So never miss the opportunity with new people.
    
    
17. Keyword Research:
    Do proper keywords research for on-page and off-page SEO. As we know, competition on the web is very tough.
    
    If you would try to rank for a short keyword, then it would be hard for you.
    
    So, choose a low competitive and long long-tail keyword with high search volume for quick ranking.
    
    For keyword research, you can take help of Google Keyword Planner, Ubersuggest and Answer the public tool. These tools are free to use.
    
    
18. Increase Your Website Speed:
    Google loves those websites which are fast and user-friendly. Try to make your website as fast as possible because everyone wants to link with those websites which are fast.
    
    If you do not know how to test your website’s speed, then you can take the help of Google Page Speed Insight, Pingdom Speed Test, or GT Metrix. With the help of these three tools, you can quickly uncover the problems and can fix your website performance.
    
    
19. Directory Submission: In the earlier days of the internet, directories were frequently used for the submission of the website.
    
    Before submitting your website in any directories, check the spam score using MOZ and then submit according to your niche. Never submit your website to those directories which are not relevant to your niche.

Conclusion OnOff Page Seo Techniques

These are few of the white hat Off Page Seo Techniques which I mostly do for my website. So, I would recommend you to use these Off Page Seo Techniques for link building.
If you properly use the White Hat link building strategies, then it would help your webpage to rank for the longer term.

Search Engine Optimization: Complete Beginner’s Guide

 We can categorize Search Engine Optimization or Seo in three categories. These are:

1. Technical SEO
2. ON-Page SEO
3. OFF-Page SEO

Let us see what are these?

1.Technical SEO (Search Engine Optimization)

Technical SEO is related to the creation of Google Webmaster Tools, Bing Webmaster, and Yandex to monitor the technical aspect of a website such as checking site performance, speed, and coverage, how many external links pointing to a website, sitemaps, and many more.

Given below are the technical Seo checklist which you need to do for SEO:

I.Secured Socket Layer (SSL)

Google or search engines give extra attention to those websites which have enabled SSL certificate on their website. It gives more preference to the HTTPS website, instead of HTTP. So ensure to have an SSL certificate on your website for better rank in SERP.

II.Mobile Responsive

Search engines are becoming smarter day by day due to regular updatation on the search algorithm. Search engines bots are so smart if during the crawl if it finds that a website is not mobile responsive, then it would not provide a ranking.

Google has already indicated that they would give preference and ranking to those websites which are mobile responsive.

III.Page Speed:

Page speed is one of the essential ranking factors or signal in Search engines. If you want to enhance your website’s speed, you can do the given things:

• Choose Hosting, which is fast and reliable.
• Compress large image sizes
• Use minimum CSS
• Minimize HTTPS request
• Compress your website using GZIP
• Minify CSS, JavaScript, and HTML of your website
• Use a fast DNS provider
• If your website is made up of WordPress, then you can use caching plugins such as W3Super Cache to optimize your website.

IV. Avoid Duplicity and canonical issue

Search Engines hate duplicate content. It is a good practice to avoid duplicate content because if it is not removed, then your website may not rank in the SERP. The reason for the duplicate content is due to the presence of different versions of a single website.

For example,

Suppose, if you have a website named www.beingoptimist.com. If the preferred version is not set, then search engines would consider the given website has four versions. These are listed below:

        1) http://www.URL.com

         2) htttp://URL.com

        3) https://www.URL.com

        4) https://URL.com

Due to the above 4 different versions of the same website, search engines like Google, Bing or Yahoo would consider these websites different and would consider a duplicate content or may your website would be penalized, if the problem is not solved.  This problem is fixed using Canonicalization techniques.

What Is Canonicalization?

It is a process of driving traffic to one preferred domain of a particular website from all of its four versions. It is the way of selecting the best URL out of several choices available.

How to Fix Canonical Issue?

After knowing that a website has four versions of URL, you would be wondering how to fix it. Right?
Do not worry, I am here to help you out, and I would let you know how you would fix and set the preferred version of your website.
To fix the issue, you can follow any of the given below strategies. These are:

• Using the canonical tag

To set your preferred version of the website, you would have to insert the given below code within the head tag of the HTML element:

<link rel=” canonical” href=” https://www.URL.com/″>

When you would insert the above-given code in the header section of a website that would tell the search engines to index the webpages according to the given URL set in the canonical tag.

 

• 301(Permanent) redirect

301 redirect is the best way to solve the canonical issue. So for permanently solve the problem, you would have to insert the given code in the .htaccess file.

Redirect from WWW to non-WWW

RewriteEngine on

rewritecond %{http_host} sitesbay.com [nc]

rewriterule ^(.*)$ http://sitesbay.com/$1 [r=301,nc]

 

Redirect non-WWW to WWW

RewriteEngine on

rewritecond %{http_host} sitesbay.com [nc]

rewriterule ^(.*)$ http://www.sitesbay.com/$1 [r=301,nc]

Note:  Never forget to set your preferred domain at Google webmaster Tools.

 

V.Creation of XML Sitemap:

An XML site map is an XML file which holds the full details of a website. It helps the search engine to understand what your website is about and helps in indexing of the webpages. It helps search engine to understand where the webpage is.
If you are using a WordPress, then you can use Yoast SEO Plugins which create a sitemap of a website automatically, or you can use sitemap generator tool.

VI. Consider AMP:

AMP means Accelerated Mobile Pages. It is an Open Source framework which was developed by Google in collaboration with Twitter. It was mainly developed for the mobile version and helped the webpages to load fast in mobile by reducing the extra HTML and CSS code. 

AMP is essential for loading webpages fast in mobile devices and also helps in enhancing usability and reduces the bounce rate and increasing ranking immobile devices.

VII. Add structured data markup to your website

Structure Data Markup is a specific code which helps you to markup elements on a webpage to help search engines to understand the website’s content in a better way. It is also known as Schema Markup. Once a search engine understands your webpage data. It would display your website content in search engine more attractively
Using structured data, you can easily add rich snippets. For example, you can add a star rating, reviews, and products’ prices with the help of structured data.

VIII. Register your site with Google Search Console, Bing Webmaster Tools, and Yandex Webmaster

Google Search Console, Yandex Webmaster, and Bing Webmaster Tools are free tools from Google, Bing, and Yandex, respectively that allow you to submit your website to their search engines for crawling. When your website is ready, you should submit your website in these free tools so that you can easily monitor your website’s performance. Moreover, submit your website’s sitemap to these webmaster tools so that Google, Bing, and Yandex search can crawl your site to display in search results.

2. ON-Page SEO

ON-Page SEO is a strategy which is used to optimize a webpage and its content by inserting a keyword relevant to your industry or niche in the title, heading, and Meta tags, and so on. This activity is done on the webpage, which is to be published. The On-page SEO activities includes are:

I.SEO friendly URL:

It is considered a good practice to use the SEO friendly URL. To make a URL SEO friendly, you have to keep it short and small.

For example:

Never Use the given below two URLs:

https://www.URL.com/ p=123/

https://www.URL.com/ 8/8/18/cat= SEO/pageid=890.html

II.Use Keyword

Always try to use keyword in the webpage’s URL. For example, https://www.plinksharing.blogspot.com/SEO.

III.Use Keyword at the beginning of the title

The title tag is significant HTML tag and is vital On-page SEO factor. So always utilize this tag for inserting heading. Do remember your title tag should contain the Keyword for which you are optimizing your webpage. Keyword more closely to the title tag more preference you would get in search engine.

IV. Use H1 heading for your Post title 

Always use the H1 tag for the post title. If you are using WordPress or CMS, then your work becomes more comfortable because CMS by default always put the title in the H1 tag.

V.Never forget to ADD modifies in your title tag

Add modifier such as “Best”. “2019” “Beginners” etc. It would help you to rank high for the target keyword.

VI.Use Images or Videos:

Never forget to use images or videos in your webpages. Using multimedia helps in user engagements and makes the post more attractive.

VII.Use the H2 tag for creating subheading

Always include the target keyword on the subheading. Use at least once.

VIII.Use the keyword in the first paragraph

Always use your target keyword within the 100 words of the first paragraph of your article.

IX.Mobile friendly

Your website should be mobile-friendly. If your website is not mobile-friendly, then google would penalize you. Mobile-friendly websites are preferred first for search indexing.

X.Internal linking

Internal linking helps in reducing the bounce rate. So try to put 2 or 3 relevant internal linking on your article.

X.Outbound links

Try to use relevant outbound links on your article. It would help Google to understand that your article is full of quality information.

XI.LSI Keyword

Scatter LSI keyword in your article. LSI stands for latent Semantic Keywords, which are the synonym of your target keyword.

XII.Never Forget to Optimize images

Always use keyword in the “ALT” attribute of the images and reduce the size of the images using an online image compressor or WordPress plugins, if your website is made up of WordPress.

XIII.Content Is King

Make your content longer and engaging. The longer the content there is more chances that your webpage would rank high in search engines. Try to write content with over 1500 words.